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Privacy Policy & Cookie Policy

Alchemy Tree Terms Privacy Policy and Cookie Policy

Last updated: 23rd August 2016

At Alchemy Tree we are committed to protecting your privacy. We guarantee that we will never give, sell or otherwise share your personal information with anyone. We do gather some information to make your experience better as set out below.

1. Personally Identifiable Information

We may collect personally identifiable information from Users in a variety of ways, including, but not limited to, when Users visit our Site, register on the Site, subscribe to the newsletter, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate:

  • name
  • contact information including email address
  • demographic information such as date of birth, postcode, preferences and interests
  • payment details
  • other information relevant to customer surveys and/or offers

Users may, however, visit our Site anonymously. We will collect personally identifiable information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identifiable information, except that it may prevent them from engaging in certain Site related activities.

2. Non-Personal Information

We may collect non-personal information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the IP address, operating system and the Internet service providers utilised and other similar information.

3. Web Browser Cookies

A cookie is a small file which asks permission to be placed on your browsing device. Once you agree, the file is added and the cookie helps analyse web traffic or lets us know when you return to our Site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

4. How We Use Collected Information

Alchemy Tree may collect and use Users personal information for the following purposes:

  • To provide account services - for example, to allow you to keep track of and revisit content you have been granted access to;
  • To improve customer service - information you provide helps us respond to your customer service requests and support needs more efficiently;
  • To personalise user experience - we may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site;
  • To send periodic emails - we may use the email address to send Users information and updates pertaining to their orders. It may also be used to respond to their enquiries, questions, and/or other requests. If a User decides to opt-in to our mailing list, they will receive emails that may include Alchemy Tree news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or the User may contact us via our Site; and
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

5. How We Protect Your Information

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

6. Sharing Your Personal Information

We do not sell, trade, or rent Users’ personally identifiable information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

7. Third Party Websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to or from our Site, is subject to that website’s own terms and policies.

8. Privacy Policy Updates

Alchemy Tree may revise these terms of use for its web site at any time without notice. You acknowledge and agree that it is your responsibility to review this policy periodically and become aware of modifications. By using this web site you are agreeing to be bound by the then current version of these Terms and Conditions of Use.

9. Your Acceptance

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.